Business is personal, and now, customers need to feel like a stakeholder in your business. So, it is a good idea to let your customers know the ups and downs of your business. In the April issue of Wired Magazine, Glenn Kelman talks about how he opened up with his company's problems and in turn, it brought him more business. He created a blog and posted about how nasty the real estate business can be. He also mocked himself and the Redfin company. At first, I would not think that this would be a good way to get customers, but after thinking about it I would really like to know what is happening at some places I do business with. The risk that Kelman took, made a positive impact on his company. "Instead of discouraging customers, being open about our problems radicalized them," Kelman says. "They rallied and started pulling for us" (Wired-15.04). Many people contributed comments, ideas, and imput on his blog. http://blog.redfin.com/redfin/glenn_kelman/Then, customers really felt like they became partners in the business and stakeholders for the company.I have learned through this article, that although mistakes can be made at a business or people are loosing interest, it is best to be honest with every aspect of your company. This way people will gain your trust and become more interested in what your company has to offer.