This weekend, I attended the Fighting Sioux hockey game vs. Bemidgi. There were ton of advertisements there. For example, at the beginning, before the game started, there was a blimp that flew around the arena with Cabela's on it. Then commercials were being played on the Dectronics Jumbotron. I have never really paid attention to any of these advertisements because I always concentrated on the game, but when I took notice, I was in awe of advertisements everywhere. More examples include advertisements on the boards surrounding the ice, light signs that flashed around the whole area, the Coca-Cola and Crary's brand images on the zamobis.
Advertisements were also done by the announcer. Whenever a powerplay was occuring the announcer would say "Fighting Sioux power play sponsored by Bobcat." I thought that was funny because you really never know how many powerplays are going to occur during a game. Also, in between periods, games where happening on the ice. This was a huge advertisement too. The first game had two teams that had to race down the ice and build a Subway Sandwich. Then, the second game, two fans had a Subway Sandwich eating contest.
Never before have I really paid attention to all the advertisements occuring during the Sioux games. I feel that they are just everywhere and that as a fan I become imune to them, until I really pay attention and notice how many and how in depth the advertisements are. Some worked too...I went and bought a Coke

.